MARK WRIGHT AND SPENCER MATTHEWS TEAM UP FOR 'GENIUS' FASHION CAMPAIGN

Mark Wright and Spencer Matthews have joined forces for an advertisement campaign that promotes a fashion brand's new collection and has been described by fans as "genius".

The former reality TV stars have now teamed up to launch a clothing range at Marks & Spencer. Mark, 37, and Spencer, 35, appear in a promotional video together, which has been shared by M&S this week ahead of the collection's release.

The video shows the pair teasing the new range, with them seen sat beside each other. Mark is the first to be seated, before Spencer urges him to move over. "It doesn't work otherwise," he teases in the promo shared on Wednesday.

Spencer subsequently begins: "Together we are ..." Then his colleague continues by sharing their names, in an apparent reference to the retailer's own name: "Mark and Spencer." Spencer adds: "Mark and Spencer for Marks and Spencer."

He states: "It's the brand takeover, partnership, whatever you wanna call it, that you didn't know you needed but now it's here." Mark comments: "What you do need to know is that you will now look no further than M&S. Cause we wear it well, we chose it well and this is for you." Spencer concludes: "Prepare for your head to spin clean off your body when you see all of the clothes that we have to show you."

The promotional video prompted reaction when it was shared on Instagram, with several viewers describing it as "genius". One person wrote in the comments section: "Whoever thought of this campaign needs a raise."

Someone else responded: "Agree! This is gold." Another follower said: "This is actually genius." Several others expressed the same sentiment, including one person who said: "Genius marketing. Can't wait to see [the new collection]."

"This is genius," another follower reacted. Whilst one person commented: "Give the social media team a raise." Sharing their thoughts, someone said: "Very clever marketing." Another fan wrote: "M&S literally SLAY marketing."

There was also reaction from celebrities. Marvin Humes - who announced earlier this year that he's become an M&S Food Ambassador - wrote: "Brilliant." Adam Thomas instead reacted to the post with a series of clapping emojis.

Mark and Spencer rose to fame as cast members on rival shows the Only Way is Essex and Made in Chelsea respectively. Mark appeared on the ITV2 show from 2010 to 2011, whilst Spencer was on the E4 show from 2011 to 2015.

They have both since been on other reality TV shows and are now presenters. Mark currently has a show on Heart radio, whilst Spencer's hosting roles include on the podcast Spencer & Vogue, which he hosts with his wife Vogue Williams.

Mark and Spencer's partnership with M&S will reportedly launch on Thursday (July 4) in store and online.

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2024-07-03T18:16:45Z dg43tfdfdgfd