AT 42, JENNA BUSH HAGER IS ‘OBSESSED’ WITH THIS CLEAR, ‘LIGHTWEIGHT’ FACE SPF

• Jenna Bush Hager is “obsessed” with a new, innovative sunscreen formula.
• She loves Bask Suncare’s Daily Invisible Gel SPF 40, she shared on Today.
• “I use it on my kids’ faces, and there’s no tears!” she said.

Many people avoid applying (and reapplying) sunscreen because many formulas are heavy, sticky, and leave behind a white cast no matter how well they’re rubbed in. Jenna Bush Hager’s new favorite face sunscreen, however, kicks all of those qualities. In a recent Today segment, Bush Hager said she is “obsessed” with Bask Suncare’s Daily Invisible Gel SPF 40.

“I’m obsessed with this,” she shared on the “Faves and Finds” segment alongside Hoda Kotb. “It’s a lightweight, gel formula... it looks like a Vaseline almost.” The gel is nearly clear with a yellowish tint that becomes invisible once applied—Bush Hager did a demonstration using the back of Kotb’s hand.

“I love it,” Kotb said as she rubbed it in effortlessly. “You could also use it as a makeup primer,” Bush Hager added. That’s because it contains hydrating ingredients including squalene and shea butter that, when combined into a gel texture, smooth over the skin like canvas-prepping gesso, leaving behind an even surface, perfect for painting.

Bask Suncare was founded a little over three years ago by a husband and wife who lost a family member to skin cancer, Bush Hager explained. “So they created this incredible formula. It also is a great price,” she continued. “And, I’ll tell you this, I use it on my kids’ faces, and there’s no tears!”

Meanwhile, Kotb continued to feel the texture of the product on her hand. “It’s easy to [rub] in. Do you not love that?” Bush Hager asked her. “It’s like butter,” Kotb replied.

In addition to all of the qualities the Today queens raved about, the Invisible Gel SPF is also water- and sweat-resistant for up to 80 minutes, and it contains only nine ingredients, including aloe vera for antioxidant protection. Chemical UV protectants allow the formula to stay lightweight and colorless, which makes it wearable for all skin tones.

Bask Suncare always donates 10% of sales to skin cancer charities. Yes, you read that right. And this past Memorial Day, in honor of the company’s third birthday, they made the decision to donate 100% of the proceeds for the entire day.

For all of those reasons and more, the gel has a devoted following. In fact, it’s sold out on Bask’s website but is still available at Nordstrom. “I get out of bed for Bask,” one reviewer raved. “Is it made of diamonds?” Another reviewer said it “absorbs into your skin perfectly.” Someone else wrote: “This daily gel sunscreen is seriously amazing. It’s perfect for any season and feels so silky smooth on my skin. Added bonus that it’s super hydrating and grips my makeup... will definitely be buying this again.”

There’s still lots of summer sun soaking left to do—so get your tube while you still can!

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2024-06-30T09:46:54Z dg43tfdfdgfd