ELEMIS X SHRIMPS JUST DELIVERED THE MOST INSTAGRAMMABLE SUMMER ACCESSORY – AND IT’S ALREADY SELLING OUT

The power of collaborations is incredibly well-documented, proving that when two major brands come together, something even more beautiful can come of it. Just look at Wales Bonner x Adidas' (now sold-out) sneaker, or JW Anderson x Uniqlo's consecutively successful lines. But, while collaborations are often heavily led by the fashion industry, we're hailing 2024 the year of the beauty collab.

Just last week, the viral Stanley Cup collaborated with Elizabeth Arden to create the ultimate hydration bundle, setting off what appears to be a domino-effect of beauty collabs. Next in line? The ELEMIS x Shrimps partnership, which launched just yesterday - and is already selling out.

ELEMIS, the brand that brought us the mostly highly-rated cleansing balm in the world (the Pro-Collagen Cleansing Balm, £49) has teamed up with Shrimps, British fashion brand renowned for its beaded bags, floral organza dresses and playful motifs, to create the ultimate travel accessory. Much like Shrimps, ELEMIS is a homegrown British brand, with a focus on sustainability, meaning the union of the two brands was simply a matter of time.

The limited-edition collection from ELEMIS x Shrimps includes all of ELEMIS' skincare bestsellers. From a deeply purifying SPF and replenishing moisturiser to a gloriously scented shower cream, this curation is designed to contain a skincare capsule of everything you need as you jet off on holiday this summer. The products are, of course, safely stowed away in a pink and white checkerboard travel bag, courtesy of Shrimps, featuring the ELEMIS x Shrimps logos at the top. Is this the most Instagrammable make-up bag to ever exist? We'd argue so.

'I wanted to create something that catches your eye; a piece to elevate your beauty routine, wherever you are,' says Hannah Weliand, founder of Shrimps. 'I can’t wait to see the checkerboard print popping out of my handbag.' And neither can we.

Shop the ELEMIS x Shrimps collaboration below.

Marina Avraam is the Deputy Commercial Content Editor for Grazia. Hobbies include (but not limited to) finding the best designer dupes, buying every iteration of the adidas gazelles and listening to celeb podcasts every hour of every day.