IT’S GETTING REALLY COLD AGAIN, SO YOU NEED TO KNOW ABOUT THE KNITWEAR COLLECTION THAT WILL SAVE YOUR WARDROBE

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Knitwear can be one of the hardest items in a wardrobe to invest in. Taking us through all four seasons of the year, a knitwear staple - and it's even made right here at home in the UK.

Now, John Smedley has a new collection that celebrates that patriotism, with the British Icons selection that takes inspiration from the heritage of the brand. Think sleek but comfortable silhouettes and classic colours of neutrals that will pretty much work with anything. Influenced by the Smedley family's own trust in knitwear over eight generations, the 2023 designs reflect all the intricate designs of traditional knitwear.

The British-based knitwear brand is all about classic, everyday style and it's no surprise that it knows what it's doing when it comes to tradition, having been located in the heart of England since 1784. Looking back at the brand's roots, old and new come together in the British Icons collection with styles touching on decades like the 1930s, 1950s and 1980s while merging them with the modern day for a contemporary twist on knits.

From round-neck jumpers to longline cardigans, there's something for everyone in this collection, which will genuinely make getting dressed easier.

SHOP: The John Smedley British Icons Collection