'Saudi 100 Brands' initiative has hosted an exclusive fashion show at Palais de Tokyo in Paris to showcase the Spring/Summer 2025 collections of eleven distinguished Saudi designers and reflect the vibrant culture of Saudi Arabia, according to the Ministry of Culture.
"Our men's collections bring a fresh perspective to fashion, combining luxurious comfort with forward-thinking designs that reflect the unique DNA of each brand. This event represents the voice of the young Saudi generation, eager to connect with international youth through innovative and expressive fashion,” Saudi Fashion Commission CEO Burak Cakmak said.
The Culture Ministry statement said the show attracted influential global attendees, indicating a promising future for the designers.
The participating labels were 1886, Awaken, HINDAMME, House of Cenmar, KML, Mazrood, Noble & Fresh, Not Boring, Noura Sulaiman, RBA New York and Uscita.
The Saudi 100 Brands is a specifically designed program for fashion companies, brands and designers to achieve their full potential. It is funded by the Fashion Commission, part of the Ministry of Culture.
It aims to support the development of Saudi designers in the fashion industry by providing them with tools to enhance their brands' growth both locally and internationally.