SAMSUNG MAKES GEN-Z MARKETING “FLIPPIN POSSIBLE”

Samsung Electronics has launched a regional campaign for its Galaxy Z Flip5, in collaboration with Anghami Inc.

The campaign, titled ‘Flippin Possible’, was designed with the aim of targeting Generation Z by celebrating self-expression through the signature phone model.

The inspiration came from the phone being a tool for self-expression, encouraging users to embrace boldness in everything they do and freely express themselves. The campaign intends to represent the fusion of technology and personal style, enabling users to showcase their unique identities and creativity in every flip.

Built on the universal belief that anything is achievable, the ‘Flippin Possible’ campaign centres on three core passions—music, dance, and art—to inspire creativity and celebrate the diverse talents thriving throughout the region.

Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA, said, “This campaign is all about celebrating self-expression and the limitless possibilities that come with the Galaxy Z Flip5.”

To connect with younger audiences, Samsung partnered with three renowned musicians from the Middle East: Flipperachi from Bahrain, Lamia Al Malki from Saudi Arabia, and Siilawy from Jordan. Each artist created a unique track that reflects the essence of self-possibilities.

“We can’t wait to see how our users will embrace and express their creativity through music, dance, and art,” said Saheb.

In addition to the musical collaborations, Samsung also teamed up with Dubai-based artist Ibrahim Zaki to create three album covers and a special limited-edition Galaxy Z Flip5 cover design.

These designs embody the campaign’s spirit with an Arabic message, ‘Bekol Daraja Akdar’, which means in every degree possible.

This was crafted with the aim of allowing users to feel like they could use the product to express their unique personalities in every degree.

To further amplify the campaign, Samsung partnered with two talented dancers and choreographers, Joyce Amil, based in Dubai, and Nehmat Abdelkhalik, based in Lebanon.

Additionally, Samsung collaborated with TikTok to launch a special Branded Effect called ‘The Flip Side,’ exclusive to the UAE and KSA. The effect encourages users to dance to each of the three tracks, showcasing their moves and creativity.

Credits: 

Samsung Regional HQ – MENA

Mohamad Al Azzawe, Head of Brand, Corporate Marketing

Anas El Charif, Head of Mobile Experience

Yagmur Unal, Mobile Experience, Assistant Marketing Manager

Jomana Asfour, Head of Corporate Comms, PR & Future Gen Lab

Mina Mazin, Social & PR Comms, Assistant Marketing Manager

Marichelle Keijzer, Media, Senior Manager

Dana Alhussaini, Partnerships, Senior Manager

Leo Burnett – Publicis

Karim Soliman, Creative Director

Nadim Ghrayeb, Business Lead

Anthony Condon, Business Director

Mazen AlNaqib, Senior Manager

Nathan Masson, Senior Executive

Starcom – Publicis

Zeina Kettaneh, Associate Business Director

Dany Habib, Media Executive

 

2024-07-01T12:40:31Z dg43tfdfdgfd